1/ You have to find a deeper motivation to work on business problems than money. Otherwise they’re only about as motivating as sudoku, and inspire only about as much imagination. Money-motivated solutions to business problems tend to have a dull, mechanical quality to them
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7/ All three better-than-money motivators seem to operate by making some new configuration of things come “alive” in some way. The payoff is creating new life, not new financial plumbing. The most motivating way to try and solve a business problem is to “solve for aliveness”
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8/ The 3 patterns are three ways to create new business life, the creative part of the creative destruction cycle. Money-motivation problem solving is important but tends to live on the destruction side. Killing a locus of business vitality when it starts to fade, recycling parts
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9/ Arbitrage, hedge funds, outsourcing, real estate speculation, commodities trading, debt collection... all these kinds of business are on the other side of the fence from “create new life” business motivation. They are “killing” businesses.
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10/ Killing takes less imagination than creating life, and is also close-ended by construction. Arbitrage opportunities remove the assymetries they exploit. Trading diffuses the information it exploits. Takes a darker type of personality to enjoy this. And lots of money.
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11/ These are rarely businesses people would “do for free” if they could. Some people do design/art for the love of it even with no money in sight. Nobody does say commodities trading or debt collection for that kind of motive.
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12/ Mind you, the destruction side businesses are crucial to overall economic vitality, just like scavenger species like vultures are crucial to ecosystems. That common comparison is a good one though the negative connotations should be ignored.
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13/ Still, most humans thrive better on the creative, life-giving side of the economy. Interestingly,
@jhagel “unbundling the corporation” thesis identifies the same 3-way partition of business models, for different reasons, but I don’t think it’s a coincidence.Show this thread
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