I like consulting because other people’s business problems are so much more interesting than my own. My personal biz meta-work amounts to random acts of cash-flow management every few months when arbitrary numbers I’m vaguely aware of wander outside apathy bounds to anxiety zones
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This usually means that the domain knowledge compounds in a way that requires a special container to hold it. If the knowledge runoff from the operations of a business don’t require a special container beyond people’s heads, it’s hard to be interested in it.
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Businesses that can grow big aren’t sized by their markets or founder ambitions as much as by the knowledge capital storage requirements.
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