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The “most surprised” could be the most inspired and impassioned. “Making the biggest deal about it” could be dedicating a life to research or advocacy.
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They'll get credit for their supposed discoveries among folks who are equally astonished and they will all make a big fuss, while those less astonished or already in the know will team up and produce real value.
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corollary observation: insights i found shocking 5 years ago are now bedrock to worldview, seemingly obvious, and it's hard to tell what will be surprising to other people or not based on our relative baselines
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This describes the phenomenon of many drug-induced revelations. An otherwise obvious observation can seem surprising, novel, and worth devoting one's life to exploring.
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Whoa! I have seen this happen. Ultimately it’s all like marketing, right, it all devolves to “telling people about things”. The bigger thing-teller gets the bigger mindshare