Lately been super obsessed with this idea I heard about from @dwr and @cdixon coined by @balajis: The Idea Maze
http://cdixon.org/2013/08/04/the-idea-maze/ …
This concept seems to literally come up in pitch meetings every day now.
And suddenly I’m in 2014 again 
9:49 AM - 29 May 2018
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