Understand and optimize for. Want to write a lot of books? Get really good at writing long-form blog posts, which become chaptershttps://twitter.com/dgoodlad/status/1000701379755761667 …
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I would have agreed until BASB book. I'm finding incremental episodes, like software updates, is a fantastic way of developing a Big Idea. Of course, it's only possible because I have the course and its learnings
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Special case
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