The new #KaapiPeCharcha Series with Anshumani Ruddra is here! Read on for the first one in the series.
"Deconstructing products is an incredible skill to have and core to being a Product Manager.
Here’s how you can get started. 👇🏼
A thread. 🧵
Conversation
1. The Problem Statement
To deconstruct a product you need to pick a product that you really love and use on a regular basis. (1/8)
1
A cheat sheet to help you
-You should feel strongly about the product - ask yourself “do you really love it?”
-Have you recommended the product to your friends and family?
-You should know the product inside out - some would say you’re ‘obsessed’ with the product.
(2/8)
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2. The Deconstruct - What to do?
Your product deconstruct should aim to answer these questions
Q.1. What about this product works for you and why?
-Describe what works in detail
-Explain why this works (your assessment/ assumption)
-Think like a user & a PM
(3/8)
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Q.2. What about this product does not work for you and why?
-Describe what doesn’t work in detail
-Explain why this does not work
-Think like a user & a PM
(4/8)
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Q.3. How would you fix this problem if you were working on the product?
Q.4. What aspect of it would you build that can be 10x better?
Bonus Q: How would you compete with this product?
(5/8)
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3. The Deconstruct - How to do it?
- Pick one feature and go after it.
-Identify a gap in the product (or service) - something that doesn’t work in somebody else’s product and take advantage of the gap to build better products.
(6/8)
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4. Next Steps
Constantly deconstruct - do this for every product that you come across
Dig deeper into specific flows (useronboard.com)
Dig deeper into specific kinds of products (deconstructoroffun.com/blog)
Share with others
Create a portfolio of your deconstructs (7/8)
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Prefer to watch than read? Here’s a video (8/8)
- youtube.com/watch?v=RUEgoR
#ProductManagement #VHKPC #KPC
#Startups #Products #productdesign