I think there's a long running misunderstanding of the consumer journey;
and "digital" has conflated/exaggerated it, heavily.
Even with real-world/store scenarios - some purchases take multiple visits and weeks/months (think jewellery, cars, houses, holidays etc.)
#VCBuzz
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>>> You can see it with things like "the funnel", and people confusing marketing and sales funnels, viewing it as a single funnel, rather than multiple, failing to align goals to content to stages etc. Throw in a bunch of tech, and issues like multi-device, it's messy
#VCBuzz
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So agree with you! This is why tracking and understanding the customer journey have become more important. And more challenging in a privacy-focussed world.
#vcbuzzKiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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