A4. From Google Analytics, Twitter Analytics we can get some idea about how the content is performing..
#vcbuzz
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Kiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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A4. After the most important metrics are determined and tracked via tools; a human eye does the best at monitoring.
#vcbuzzKiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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A4: Using Analytics, Microsoft Celerity, Social Share and email subscription
#vcbuzzKiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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A4: Know how you will gauge success/fail prior to launch. Make sure your results are clear (or as clear as you can get them) when looking at reports.
#VCBuzzKiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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#vcbuzz A4: Content Marketing is Marketing, done via the medium of Content. It should have specific goals before creation. Thus what to monitor will be dependant on those goals, and the signals that correspond the most accurately, with best signal to noise ratio. -
#vcbuzz A4 Addendum: Remember some marketing goals are not about growth, but efficiency. Content like FAQs to reduce calls and time spent on customer support is a valid objective, and the metric then is reduced costs in time and money.
Keskustelun loppu
Uusi keskustelu -
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#VCBuzz A4. By deploying methods to measure, and knowing what you should measure/capture. And then, don't leave it - but actually keep an eye on it. Every single bit of content should serve a purpose. It should suit a business goal and align with a user goal. >>> -
#VCBuzz A4.2 Sometimes, a piece or campaign may perform "otherwise" - and achieve things you didn't expect (such as blowing up and generating a ton of recognition (good or bad!)). This is why you need to measure and monitor multiple metrics - not just "the ideal ones". >>> - Näytä vastaukset
Uusi keskustelu -
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A4. By using tools. And when competitor copy the way I present the content, it show that my content perform really well. Not happy tho
#vcbuzzKiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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