#vcbuzz A3: Carefully, by agreement, and knowing it won't be perfect. You can get signs, but never absolutes, guesstimates, but hopefully informed guesstimates. Increased brand search, increased homepage visits are signals.
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#vcbuzz A3 Addendum: Beware though that Brand Awareness is one of those 2 dimensional signals. If a billion users think you suck, that's high brand awareness, but your business is dead.
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#VCBuzz A3. In some cases, these may be the Primary goals (such as ORM/ToM etc.). Measuring such things can be much harder, as these are often indirect. So long as people understand that the figures will be "rough", and their meaning/business value may vary ... >>> -
#VCBuzz A3.2 ... you can measure things such as: * Mentions * Inbound Links * Brand queries/searches * Social engagements * Social approvals * Contacts/Complaints * Traffic to Home/About/Contact pages * Views of Social Profiles/Directory listings etc. >>> - Näytä vastaukset
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