A2 #vcbuzz: Data is everywhere, information is rare. All metrics must be refined to inform, and provide actionable strategic intelligence on performance or opportunity.
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The best metrics, much like good algorithms, incorporate many different data points and signals, so that they give a more rounded and 3 dimensional viewpoint. But the most important metric is usually 'Profit'.
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#VCBuzz A2. I work backwards, starting with the Business Metrics, then walk through Site, Channel to Source. * Profit * Revenue * Conversions values (Mn./Md. Avgs) * Conversion rate(s) * Conversion types (order/lead/signup etc.) * Campaign performance * Campaign value >>> -
#VCBuzz A2.2 Cont. * Campaign cost * Campaign variant (if app.) * Channel performance * Channel value * Channel cost * Source/Origin Ideally, things have been set for tracking (custom Domain, SubDomain, Landing URL, Parameters etc.)... >>> - Näytä vastaukset
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