#VCBuzz A3.
By not trying to sell them what you want,
but help them buy what they need.
That ranges from things like Information Architecture and "scent trails" (making Nav clear, obvious, using language they know/expect), through to meeting their informational needs.
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#VCBuzz A3.2. And the information may not just be limited to problems and solutions. That can include aspects such as Trust (are you safe to buy from, are you reputable etc.). Which leads on to aspects such as Consumer/User Experience (not just trust, about friction etc.) >>> - Näytä vastaukset
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