A5 (1/x):
Here’s how it helped me, so you can see how it might work for you:
> Develop empathy + curiosity <
Staying curious about what interviewees have to say enables me to understand how I can be more helpful & facilitate more connections like them.
#vcbuzz
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Kiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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A5 (2/x): I.e. I worked with a customer to create an entire
#podcast season dedicated to#empathy! I got to talk to some of the most amazing women in#marketing &#design & discover how they use#empathy to improve their lives & other people’s: https://open.spotify.com/playlist/00ljoLJ5OkYWr06C6LMlnP?si=hGmrVSYjR-SMR2eM_AwNUw …#vcbuzzKiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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A5 (3/x): > Gain customer knowledge < Customer development interviews are a powerful reality-check! They reveal the difference between what companies sell & what customers use their products/services for. In that space there’s a huge potential for improvement + growth.
#vcbuzzKiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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A5 (4/x): Exposing myself to different use cases, needs, desires, was humbling. It etched into my brain that we work mostly with assumptions we should always test with real people. It helped me internalize I’m never a benchmark for anything I create - only customers are.
#vcbuzzKiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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A5 (5/x): > Be specific < Everyone’s drowning in info, so specificity is invaluable. Generic content is devoid of value. You can only be specific if you know your customers well enough, if you learn what stories they resonate with, what drives them, what moves them.
#vcbuzzKiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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A5 (6/x): Find out which elements of your work (product, service, brand) play into their needs, hopes & aspirations. For a content-focused perspective, check out The Specificity Strategy in which
@benjihyam explains beautifully: https://growandconvert.com/content-marketing/specificity-strategy/ …#vcbuzzKiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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A5 (7/x): > Convey value < Interviews can be the most effective way of collecting, documenting & sharing internal expertise. This internal pool of know-how often goes uncaptured & unreflected in companies’ marketing efforts.
#vcbuzzKiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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Just make sure you know the background of the person and ask the relevant question. I am running interview series for the same. Take a look: https://prodigitalway.com/category/interview/ …
#vcbuzzKiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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