A3 (1/x):
Step 1: Figure out WHO you’re writing for, what they need & why they should care.
Step 2: Understand who are the people whose expertise/experience/skills play into those goals.
#vcbuzz
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Kiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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A3 (2/x): Step 3: Figure out “the hook” - the intersection between what your readers want/need & what the interviewee can offer (that also makes them look good > reciprocity.) Step 4: Identify the key question your readers need answers to & pitch interviewees with that.
#vcbuzzKiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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A3 (3/x): Here’s an example: this 19000 words-long article made of thoughtful & enthusiastic contributions from 30+
#cybersecurity specialists. It started with me asking a question I got from a customer: is internet security a losing battle? https://heimdalsecurity.com/blog/expert-roundup-is-internet-security-a-losing-battle/ …#vcbuzzKiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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A3 (4/x): Even though it’s one of the longest articles I’ve written, it’s also one that has the strongest time on page (~18 mins), an indicator that readers are genuinely captivated by it.
#vcbuzz -
It received some nice comments, too!
#vcbuzz - Näytä vastaukset
Uusi keskustelu -
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A3 (5/5): One contributor emailed me saying: “I got really excited about the topic and wrote 3k words but realized it was too long, so I cut it down a bit.” I'd touched a chord! I managed to get these incredible experts as invested in the topic as I was.
#vcbuzzKiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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