It depends. :) Don’t you hate that answer. #vcbuzz
If you are running ad campaigns to your website, Google Ads may by default show your ad for your branded search as well.
Simply go into the negative keywords to turn that off.
Something to be aware of.
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For larger brands, they likely will have to run paid campaigns for their brand name as competitors are likely doing the same. Especially now with Google pushing organic results farther down the page...
#vcbuzz - Näytä vastaukset
Uusi keskustelu -
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If your brand is trademark then no need to worry much. Else competitor will always spy on you and might run ads on your brand terms.
#vcbuzzKiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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A4. If you are established, if you have competitors, if there is money to be gained/lost - yes. In the few cases none of that applies, it's not really necessary, but worth keeping an eye on and considering. (You can always set a small budget and track :D)
#VCBuzz More>>> -
>>> But you need to check what queries show up, what phrases the Brand name may get used with, and then define a number of negatives to not show for. (You'd be amazed at what people search for and click on, and sometimes that may include your Brand)
#VCBuzz
Keskustelun loppu
Uusi keskustelu -
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A4) Should. As you definitely want to outbid your competition who might be bidding on your name (unless trademarked name). Include your brand keywords in paid campaigns as they're direct intent searches.
#vcbuzzKiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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A4. If you can gain adding your top services/QandA/reviews/products in your Google Knowledge Graph for your top queries tied to your brand name - these organic wins make paid search easier. Your brand will already be better recognized.
#vcbuzzKiitos. Käytämme tätä aikajanasi parantamiseen. KumoaKumoa
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