A3) We organise using Excel apart from using free tools for data collection. Once collated, we segregate the data to understand TG sentiments, Content Performances, Sale Performance and work on the strategy for the next month. (1/2)
@bill_slawski #vcbuzz
Q3 How to organize the data you are collecting from different sources, and more importantly, what to do with it? In other words, as you get to know your audience better, how to turn those insights into strategic action? #vcbuzz
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We then utilise the data to also create content that is working, personalise it with emailers, focus on re-marketing ads, whatsapp broadcast, blogs, infographics and videos.
@bill_slawski#vcbuzz (2/2)
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