A2.
Slowly and painfully :D
Initially, it was basic manipulation - over time, the concepts of "quality" and "user" have gained traction, as has the simple truth that the metrics that matter focus on Money, not Ranking or Traffic.
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It's shifted from a "dark art" that was little understood, to a fairly commonly encountered term and concept. But with each passing year, the breadth of things covered seems to expand. From Keyword Research and Inclusion, to Crawlability, on to Load Speed etc.
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I don’t think SEO has changed much in recent years but there are more tools now to help create and implement better strategies and better monitoring to ensure effectiveness.
#vcbuzz -
I Agree... SEO has Evolved Plenty over the yrs. However, the CORE ESSENCE & SEO Best Practices Remain the Same. Art & Science
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