Tom Kerwin

@uxdesigntom

UX design & strategy. Writing on creativity, metrics and process. Occasional buffoon. Dad. Lindy Hopper. Swing DJ. Testing Will Always Tell.

London
tomkerwin.com
Joined February 2009
210 Photos and videos Photos and videos

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  1. Pinned Tweet
    13 Jul 2016

    "Out of every ten visitors to the website, only one made it into the light; seven were getting lost in the dark."

    1 retweet 8 likes
  2. Retweeted
    Jun 3

    This is fascinating: spiders appear to offload cognitive tasks to their webs, i.e. they store information externally

    47 replies 1,398 retweets 2,478 likes
  3. Jun 1

    Lovely summary of the differences between systems thinking and complexity thinking.

    1 reply 14 retweets 21 likes
  4. Retweeted
    Jun 1

    Build build build! I'm hiring btw, ping me if you're great to work with ☺

    Zopa completes £32m funding round to build next generation bank. Read more on the blog:
    1 reply 3 retweets 1 like
  5. May 27

    Visual editors are one of the bigger problems with most AB testing tools.

  6. Retweeted
    May 25

    Hackney Council have got a great idea to improve parks this summer

    3 replies 106 retweets 182 likes
  7. Retweeted
    May 23

    This truly wonderful Roger story from is soothing my aching soul. 😪

    889 replies 35,379 retweets 55,669 likes
  8. Retweeted
    May 22

    Congrats to for being voted one of the top 5 communities in the 2017 Industry Study -

    5 retweets 3 likes
  9. Retweeted
    May 22

    Stellar article. Designers who work w/interconnected devices must think on this level.

    “A good way to think about it is through the combination of 4 layers: the device layer, which is about making devices talk to each other; the individual layer, which encompasses everything related to a particular person, such as his location history, calendar, emails or health records; the social layer, which models the relationship…” from “How Artificial Intelligence Will Make Technology Disappear” by Rand Hindi.
    2 retweets 10 likes
  10. Retweeted
    May 22

    Less experienced UX teams design fantastic users flows, but too often they choose the wrong flows to design.

    3 replies 8 retweets 18 likes
  11. Retweeted
    May 22

    Inversion: The Crucial Thinking Skill Nobody Ever Taught You

    1 reply 26 retweets 61 likes
  12. Retweeted
    May 20

    [] Séduisez vos visiteurs via

    , , and 7 others
    11 retweets 21 likes
  13. Retweeted
    May 21

    I don't know about reality, but money definitely is an illusion. An unreasonably important one, but an illusion nevertheless.

    5 replies 4 retweets 25 likes
  14. Retweeted
    19 May 2016

    I asked my 3yo daughter to guess the names of some more 80s and 90s wrestlers

    254 replies 8,459 retweets 12,033 likes
  15. May 19

    Plop! My life down the toilet. All my friends and all my crap, Washed away in a shitty splash. Precious glass oblong now permanently black.

    1 like
  16. Retweeted
    May 18

    Things 3.0 is beautiful. A gorgeous example of better UI through type, animations and transitions.

    11 replies 113 retweets 234 likes
  17. Retweeted
    May 19

    Twitter tells advertisers I'm in the military, a student, retired & in management. Beware the data hucksters.

    2 retweets 2 likes
  18. Retweeted
    May 17

    I just laid the audio from the Blade Runner 2049 trailer to the new Google Assistant ad. I'm scared. Literally no extra editing involved 😳

    194 replies 8,993 retweets 12,867 likes
  19. Retweeted
    May 18

    Traditional brainstorms don't work. Try drawing!

    3 retweets 6 likes
  20. May 17

    My answer to What are good alternatives to OKRs (objectives and key results)?

  21. May 17

    What are good alternatives to OKRs (objectives and key results)?

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