Tom Kerwin

@uxdesigntom

UX design & strategy. Writing on creativity, metrics and process. Occasional buffoon. Dad. Lindy Hopper. Swing DJ. Testing Will Always Tell.

London
Joined February 2009

Tweets

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  1. Pinned Tweet
    13 Jul 2016

    "Out of every ten visitors to the website, only one made it into the light; seven were getting lost in the dark."

  2. Retweeted
    Jun 3

    This is fascinating: spiders appear to offload cognitive tasks to their webs, i.e. they store information externally

  3. Jun 1

    Lovely summary of the differences between systems thinking and complexity thinking.

  4. Retweeted
    Jun 1

    Build build build! I'm hiring btw, ping me if you're great to work with ☺

  5. May 27

    Visual editors are one of the bigger problems with most AB testing tools.

  6. Retweeted
    May 25
  7. Retweeted
    May 23

    This truly wonderful Roger story from is soothing my aching soul. 😪

  8. Retweeted
    May 22

    Congrats to for being voted one of the top 5 communities in the 2017 Industry Study -

  9. Retweeted
    May 22
    “A good way to think about it is through the combination of 4 layers: the device layer, which is about making devices talk to each other; the individual layer, which encompasses everything related to a particular person, such as his location history, calendar, emails or health records; the social layer, which models the relationship…” from “How Artificial Intelligence Will Make Technology Disappear” by Rand Hindi.
  10. Retweeted
    May 22

    Less experienced UX teams design fantastic users flows, but too often they choose the wrong flows to design.

  11. Retweeted
    May 22

    Inversion: The Crucial Thinking Skill Nobody Ever Taught You

  12. Retweeted
    May 20

    [] Séduisez vos visiteurs via

    , , and 7 others
  13. Retweeted
    May 21

    I don't know about reality, but money definitely is an illusion. An unreasonably important one, but an illusion nevertheless.

  14. Retweeted
    19 May 2016

    I asked my 3yo daughter to guess the names of some more 80s and 90s wrestlers

  15. May 19

    Plop! My life down the toilet. All my friends and all my crap, Washed away in a shitty splash. Precious glass oblong now permanently black.

  16. Retweeted
    May 18

    Things 3.0 is beautiful. A gorgeous example of better UI through type, animations and transitions.

  17. Retweeted
    May 19

    Twitter tells advertisers I'm in the military, a student, retired & in management. Beware the data hucksters.

  18. Retweeted
    May 17

    I just laid the audio from the Blade Runner 2049 trailer to the new Google Assistant ad. I'm scared. Literally no extra editing involved 😳

  19. Retweeted
    May 18

    Traditional brainstorms don't work. Try drawing!

  20. May 17

    My answer to What are good alternatives to OKRs (objectives and key results)?

  21. May 17

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