Specific thought that triggered this: most email marketing tools feel priced at or above the value I receive, which makes me much more likely to switch to a slightly better/cheaper option than one that was delightfully delivering far more value than they charged.
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An example: Spotify could definitely charge me 3-4x what I pay now (it's literally all the music on Earth). But it's way under-priced relative to value. So when I tried Apple Music, it was actually a little better, but just not worth it to me to switch.
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There are some great products, that are I think priced very close to limit of willingness pay (Superhuman, Front, Intercom, Drip come to mind) which I believe increases the likelihood of customer switching to competitors long-term.
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Whereas Zapier, Sanebox, Cloudflare immediately come too mind as products I would absolutely pay a lot more for and thus wouldn't even consider switching. Not saying one is right or wrong, just something to factor in.
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I've always thought that the advice "Charge More" is a simple version of "think about your pricing". In later stages the answer very well may be "charge less" to get more customers and higher revenue!
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Ha. Agreed. Tho "Consider Pricing Carefully" is less catchy

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Sure. Charge more just means “you’re probably undercharging.” This matters most when B2B founders charge $9/mo for something that could sell for $49/mo. That’s 5x revenue, 5x less support costs, and very likely <5x less demand.
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Ugh this conversation has so much more nuance than a tweet can tease out. If you think $49 is a fair price, just prove it in the value proposition. If you think 49 is fair but your customers think $9, then your messaging sucks
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I don't agree. Charge More requires you to constantly increase value you deliver to your customers (or at least their perception of that value). In my head, Charge More maps to "always think about how you can maximise value for your customers and adapt pricing accordingly"
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Generally agree with this but there is a counterpoint I don't often hear: 1. There's value in being delightfully under-priced 2. Capturing more value increases the benefit to switching to competitor (case in point: most email marketing platforms rn)
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Wydaje się, że ładowanie zajmuje dużo czasu.
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