Truth InitiativeVerified account

@truthinitiative

We investigate, expose and amplify the truth about smoking, vaping, and nicotine through research, , community activism, and quitting innovations.

Washington, DC
Joined May 2009

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  1. Pinned Tweet

    We’re honored to be one of 's world’s most innovative companies for 2020. It's great recognition that our efforts to confront the youth e-cigarette epidemic are vital. Congratulations to all our staff, partners and supporters!

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  2. We must change the picture. Young people are 3x more likely to start vaping when exposed to smoking imagery in popular shows. With young people watching more video content than ever before in 2020, see how smoking and vaping imagery lit up their screens.

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  3. Retweeted

    NEW: Tobacco is still the nation’s #1 cause of preventable death and over 2 million kids use e-cigarettes. Yet most states continue to shortchange programs to prevent kids from using tobacco products and help tobacco users quit. Learn more 👇

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  4. Checkmate, tobacco. We analyzed top binge-watched shows among 15–24-year old’s, finding that about two-thirds (64%) including had tobacco depictions.

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  5. Lights, cameras, nicotine: Our new report finds pervasive smoking and vaping imagery continued to light up screens in 2020 amid the ongoing youth e-cigarette epidemic.

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  6. Retweeted
    Jan 12

    Make sure to join us in 1 hour for our with on preventing addiction from Menthol!

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  7. Retweeted
    Jan 11

    Netflix shows included more tobacco depictions than shows streamed on other platforms popular with younger viewers

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  8. Retweeted
    Jan 11

    Truth Initiative’s study of streaming in 2020, released Tuesday and obtained exclusively by USA TODAY, estimates that 27 million young people were exposed to smoking and vaping imagery in 2020 from streaming shows alone.

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  9. “...there's a way to maintain the creativity and the entertainment value and all the wonderful things we love about a show and also help our kids avoid addiction that can last a lifetime.” Read more via

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  10. Top wellbeing trends for 2022 include helping employees quit tobacco. Digital resources like do just that! Read more about it

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  11. Looking to break up with vaping nicotine in 2022? You're not alone! Learn more about how resources like This is Quitting from can help.

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  12. The latest advisory on youth mental health comes at a time when youth vaping remains at epidemic levels. Catch a rerun of our panel which explores these colliding crises.

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  13. Your nicotine fix might be adding to your stress. Read why quitting vaping should be a via . This is Quitting from can help, text DITCHVAPE to 88709 to join This is Quitting.

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  14. If you or someone you know is trying to quit vaping or smoking in 2022, we can help. Learn more about our resources including This is Quitting from & .

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  15. Wishing everyone a healthy New Year. Explore our resources that will help you or someone you know make 2022 tobacco-free.

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  16. Learn how you can be there for someone who is looking to quit e-cigarettes including tools like This is Quitting from . Text DITCHVAPE to 88709 to sign up.

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  17. Here's the truth: Quitting nicotine isn't easy, but it can be done with the right support. So, if you or a loved one is ready to quit, there’s no better time than now.

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  19. Happy Holidays from all of us at Truth Initiative.

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  20. See how sales restrictions on all flavored tobacco products, including all types of menthol products, are gaining momentum at the local and state level.

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  21. The EX Program expands on BecomeAnEX to provide an enterprise-level tobacco cessation program designed for employers and health plans. Learn how can benefit your organization.

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