true[X]

@trueX

The leading engagement advertising platform. Building ad technology for quality content. Leading the discussion on where ad supported media goes from here.

LA, NY, CHI, ATL, DET, SEA
trueX.com
Joined October 2010
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  1. Pinned Tweet
    Apr 15

    The living room looks a lot different than it did a few years ago, and it's continuing to change. That's why we created our new CTV Playbook -- a guide to the full landscape of this new medium so you can be ready for what's ahead.

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  2. Sep 7

    We hope everyone had an amazing long weekend! As you fill up your September calendar, consider making some time for this virtual roundtable on the 28th. Our CEO, Scott Dillon, will be participating!

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  3. Aug 20

    Free, ad-supported content on connected TV doesn't get talked about as much as ad-free and ad-supported subscription-based services, but a ton of people are watching it -- 60% of CTV households, according to a new study.

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  4. Aug 18

    our sibling company is pretty cool 👇

    Gimbal ranks for the 5th consecutive year on the list. Many thanks to our clients, partners, and team for making this milestone possible!
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  5. Aug 18

    At true[X] we have always believed that advertising can be a force for good in the world and Caylin embodies that every day she comes to work (or logs into Zoom, as is the case these days). (did we mention we are super proud?)

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  6. Aug 18

    We are SO proud of senior account manager Caylin Gentry, a finalist in ' Purpose Awards in the Under 30 category. Caylin has taken leading roles on projects from our multicultural marketing strategy to pro bono campaigns -- all while getting her MBA.

    1 reply 1 retweet 3 likes
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  7. Aug 4

    We're excited to have joined other industry leaders in 's CTV Creative Best Practices guide! You can check it out here.

    2 retweets 4 likes
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  8. Jul 27

    A perk of working for our Seattle engineering team: more pups.

    White golden doodle and orange miniature poodle
    Replying to @isaiah_the_mann @trueX
    I think our Seattle Office dogs also need time in the spotlight. Don’t you ageee ?
    1 reply 2 likes
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  9. Jul 27

    It’s been a while since we posted photos of our . What does everyone think of Bailey and Cash?

    1 reply 2 likes
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  10. Retweeted
    Jun 9

    Key insights from 's Jamie Auslander and 's Michael Carr at

    1 retweet 1 like
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  11. Retweeted
    Jun 9

    If you can't measure what you're doing, there's no way you're going to be able to improve it. 's Jamie Auslander and 's Michael Carr

    1 reply 1 retweet 1 like
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  12. Retweeted
    Jun 9

    Now, 's Jamie Auslander and 's Michael Carr show why translating brand strategy into intelligent campaign planning and successful media investment requires incredible attention on the part of media partners and lots of data.

    1 reply 2 retweets 2 likes
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  13. Retweeted
    Jun 9

    As always, a huge thank you to today's sponsors: , , , , and !

    2 retweets 4 likes
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  14. Jun 9

    Tune in later today for our SVP Research & Analytics, Jamie Auslander, talking about measurement success with our client

    It's almost time for : TV and Video Measurement! Discover how marketers navigate the opportunities of a multiplatform future in which consumer behavior directly impacts content strategies. Register for free:
    1 retweet 1 like
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  15. Retweeted
    Jun 2

    "Streaming advertising needs to be better — more relevant, less intrusive, and with less volume — than linear TV and desktop and mobile video advertising." | By Caroline McCarthy, VP, Marketing

    1 retweet 2 likes
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  16. Apr 7

    "The move to streaming services was something that was going to have to happen."

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  17. Retweeted
    Apr 7

    The future of advertising relies on evolving creative formats and the ways consumers engage with brands. I'm so proud of the great work our clients have partnered with us on this past year!

    We're thrilled to announce that 11 of our campaigns took home IAC Awards this year -- including our Walgreens client that won Best Of Show in the Online Ad category!
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  18. Apr 6

    Congratulations to our clients at , , , , , , , , , , and for their award-winning work!

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  19. Apr 6

    We're thrilled to announce that 11 of our campaigns took home IAC Awards this year -- including our Walgreens client that won Best Of Show in the Online Ad category!

    1 reply 1 retweet
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  20. Mar 16

    According to a survey of consumers, ad overload impacts brand perception more - a lot more, in fact - than seeing that brand's ads running next to objectionable content.

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