"The High Growth Handbook" by Elad Gil appeared in bookstores starting yesterday. I started reading it last night. I will write a blog post on Gil this weekend. An insightful interview with Marc Andreessen appears early in the book.https://www.amazon.com/High-Growth-Handbook-Elad-Gil/dp/1732265100 …
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"Whether you want to call [it] marketing or growth hacking or user acquisition or whatever you want to call it, there’s some distribution function there, for all these things, that’s critical… You see crystal clearly in VC how much competition emerges whenever anything works."
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"Would you rather have another two years’ lead on the product or two years’ lead on having a state-of-the-art growth effort? I think the answer is actually that you’d rather have the growth effort." MA. Proprietary distribution is highly underappreciated as a success factor.
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I wrote about distribution in my post on Rob Hayes of First Round Capital last weekend. “Distribution is absolutely the hardest part of creating a company.” https://25iq.com/2018/07/14/business-lessons-from-rob-hayes-first-round-capital/ … Other 25IQ posts make the same point like: https://25iq.com/2018/06/02/proprietary-product-distribution-is-better-than-sliced-bread/ … andhttps://25iq.com/2014/05/17/a-dozen-things-ive-learned-about-marketing-distribution-and-sales/ …
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“Nothing happens until somebody sells something.” Jim Barksdalehttps://25iq.com/2014/05/31/a-dozen-things-ive-learned-from-jim-barksdale-and-barksdaleisms/ …
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