Great advice. I think of "current / future / measure future state". Web analytics is key for understanding current state. User research to plan future state. Then analytics to measure outcomes of future state implementation. Sometimes users don't do what they say they'd do.
Using analytics data to make content decisions is like making eggnog without eggs. Weird metaphor perhaps, but I feel Christmassy. Anyway, here's what I really have to say about this:http://www.picklejarcommunications.com/2019/02/28/why-we-shouldnt-make-content-decisions-based-on-analytics-data/ …
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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