Tracy Arrington

@tracyarrington

Strategist | Analyst | Planner | Consultant | Professor | Author

Austin, TX
Vrijeme pridruživanja: ožujak 2009.

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  1. prije 9 sati

    I'm so honored to speak at in April! Join me in Vegas to talk measurement, attribution and why data tells more than an ROI story. Early Bird registration ends this week A little pre-show preview here:

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  3. 3. velj
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  4. 3. velj

    278 data breaches reported PER DAY under GDPR in 2019. Let's see how California's 2020 numbers will compare as the CCPA now has teeth.

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  5. 1. velj

    Anyone going to ask patients about medical data-sharing? & are sharing. has been 'formalizing relationships' for years. All in the name of progress, but at what cost? Tokenizing PII doesn't make it ok.

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  6. 31. sij

    I love that works in many different categories - the breadth makes us more nimble. While every brand we work with must be diligent with data, those in financial & medical carry an extra burden. Breaches here are the most frightening.

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  7. 30. sij
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  8. proslijedio/la je Tweet
    30. sij

    Still have Deepfakes on the brain from yesterday's article? We did too... So we decided to sit down with Josh Ginsberg to learn more about Deepfakes and what we can do to protect ourselves.

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  9. 30. sij

    No matter what business you're in you have an obligation to protect the data you are entrusted with... no exceptions. Amen.

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  10. 29. sij

    what is the #1 trait you want to be known for in business? What is the one trait you don’t want to be known for? Investment alums - you can chime in too! @texasmediaandanalytics

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  11. 29. sij

    Thank you for making this a priority. Diversity is the key to developing more relevant products and maintaining healthy workplaces. I'm 100% in.

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  12. 25. sij

    This from begs the question of where to draw the line. Let's discuss after I return from China in March.

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  13. 25. sij

    My scouting trip to Shanghai in March has been cancelled. I’m disappointed, but can’t say the decision is wrong.

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  14. 24. sij

    Real talk from & why I howl when hearing 'TV is dead!' TV ain't dead! Nor is Cable bc both are about content, not platform. HBO isn't a cable company, it's a content machine. Control the content, control the $$.

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  15. 23. sij
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  16. 22. sij

    Think of how many therapists will go out of business when we can all be transferred once instead of 15,439 times by our wireless carriers.

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  17. 22. sij

    Great reminder from & (it's also lesson 42 from in Advertising School). Give the throwaway an afterlife!

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  18. 21. sij

    Discovering this five star review of my book in German is just what I needed today. ⁦

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  19. proslijedio/la je Tweet
    21. sij

    I just published "6 Ways Business Will Never Be the Same in 2020"

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  20. 21. sij

    'Privacy is causing a massive issue' for ad tech's buy side? Well well well. So glad is helping brands become future-ready now. Don't wait til 2022 to think about your relationship with consumers... it will be too late.

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