Victoria Crandall

@tori_crandall

Communications & PR strategist | African tech | IG: victoria.crandall | MENA & West Africa dweller 🇸🇾 🇲🇦 🇨🇮 🇳🇬 |

Lagos, Nigeria
nofilter.substack.com
Joined May 2012
101 Photos and videos Photos and videos

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  1. Pinned Tweet
    Jun 10

    After years of ghostwriting, I’m finally stepping out of the shadows and writing under my own name. 😅 I'm soon launching my newsletter No Filter -- straight talk on African tech PR & comms. You can sign up here:

    5 retweets 35 likes
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  2. 19 hours ago

    "I can see how the things we learned—question the givens, find something to do that engages your passions, build community into whatever you do, and stop often for beauty and pleasure." Beautiful life lessons from Athens, Georgia.

    Very cool. An excerpt from my colleague Grace Hale's new book on Athens, Georgia, capital city of white southern hipsterdom.
    1 like
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  3. Retweeted
    Jul 30

    This founder and company aren't talked about enough...

    18 replies 123 retweets 550 likes
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  4. Jul 30

    It takes extreme discipline to avoid clichés in your writing.

    2 likes
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  5. Jul 30

    Folks on the TL: Are there any open cafes w/ outdoor seating in VI?

    3 replies 4 likes
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  6. Jul 30

    Brand conscious companies don't exist in Nigeria.

    2 replies 3 likes
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  7. Retweeted
    Jul 29

    Looking for amazing women with experience in logistics for a management/operations role in Nigeria. This can be warehouse, supply chain, people (a la MAX) etc. Focus is on being able to design processes, manage Board/investors, and promote excellence in customer service. DM me!

    14 replies 222 retweets 138 likes
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  8. Jul 29

    For my IG stories, I did an exhaustive deep dive into surveys, white papers and personal essays. Plus I give top-notch examples from the African tech ecosystem and beyond. Check it out!

    3 retweets 8 likes
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  9. Jul 28

    If you want all the insights, check out the latest issue of All Killer, No Filter. If you enjoy, please subscribe!

    1 reply 2 retweets 6 likes
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  10. Jul 28

    Get real with a personal essay. You’re the #1 brand advocate of your startup. People care about you and your journey. I loved 's celebratory Medium piece on building with . It was raw, funny, and authentic. /7

    1 reply 2 likes
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  11. Jul 28

    Produce a white paper. They’re expensive to do but they give gravitas. They make you a leading industry source. Dynamite strategy for B2B startups. ’s spam call report is a great example. They scored media coverage in too. /6

    1 reply 2 likes
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  12. Jul 28

    Do a survey and turn it into a report. ’s 2019 founder compensation report was a smash hit. They earned coverage in , built an amazing lead magnet and positioned themselves as a collaborative VC interested in the ecosystem. Not shabby. 5/

    1 reply 2 likes
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  13. Jul 28

    Founders who have big, exciting ideas & insights will automatically stand out from the crowd. People will find you by your ideas. Here are 3 slam dunk content strategies and the companies that executed them brilliantly. 4/

    1 reply 1 like
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  14. Jul 28

    In the Internet age, ideas are more important than ever. We’re bombarded with information, push notifications, etc. Everyone screams for our attention. We live in an attention economy; interesting ideas are its new currency. 3/

    1 reply 1 retweet 1 like
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  15. Jul 28

    Most people know about “owned content.” African startups ace distribution. That’s the easy part. Where they stumble is on quality content. They go into hard-core marketing/sales mode (buy my product!). They struggle to write content that sparks sharing & engagement. 2/

    1 reply 2 retweets
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  16. Jul 28

    Have you heard the cliché: every company is a media company? A bit overstated, but it holds a grain of truth. In the Internet age, you can communicate directly with your key audiences via social media & your blog. 1/

    1 reply 1 retweet 3 likes
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  17. Jul 28

    African startups: If you only change ONE thing in your comms strategy, let it be this: Dump the pointless press releases & create compelling content. Do a survey, white paper, or blog about your life as a founder. THREAD

    3 replies 17 retweets 46 likes
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  18. Retweeted
    Jul 27

    Kenya and Nigeria are leading Africa’s push to start taxing Silicon Valley’s global tech giants via

    1 reply 48 retweets 69 likes
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  19. Jul 28

    Lovely that All Killer, No Filter newsletter was featured in this fantastic resource from .

    Our ' Resources for Startups' list is still updated weekly (with some more general insights these days). New additions ft. 👉
    2 likes
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  20. Jul 28

    New AK/NF is up! Last week, I argued releases are terribly overused in African startup comms. This week, I write abt how founders should use original content strategies. I highlight winning examples from

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  21. Jul 24

    Am I the only one who eats day old amala? A friend gave me major side eye.

    8 replies 5 likes
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