Post-literate: People now select phrases & words from an article to fit their preconceptions. “He says ‘Stalin’, he’s a Stalinist.” (He was attacking Stalin). Bias, yes, but also inability to read: illiterate. The word itself is evil, finding it is a conviction. Magical thinking.
The idea that “words make the world” is not so much “postmodern” (& “continental”) as American, being connected to Sapir-Whorf, Boasian anthropology, Watts, McKenna, Leary, Anton Wilson, Ram Dass, Crowley, Burroughs, LSD, and Korzybski.