He's not using "power" in the strict Nietzschean/Will to Power sense. There is power as "power is all I want, regardless of your needs" and there is power as a more self-aware actualization:
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"I understand everyone else wants power as much as I do but I simultaneously take into account both my needs and your needs for power"
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Similarly to Donald Davidson's triangulation theory, Peterson believes in the positive-feedback loop phenomenon in which everyone, for lack of a better word, democratically attains power in a way that benefits as many members of the collective as possible
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Think of it as the Prisoner's Dilemma thought experiment: if everyone betrays, no one benefits. If everyone allys, everyone benefits. Peterson adopts the latter position. https://en.wikipedia.org/wiki/Prisoner%27s_dilemma …
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I'm currently rereading his first book and I know there are quotes from it that better explain his position on this, but you'll have to forgive me in being delayed with these citations as my memory is extremely faulty and can't recall them at the moment
End of conversation
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