A lot of people don’t understand that adverts tell a story and that story is conveyed by the positioning of the actors, colours, mood, and slogan. To the outsider, a deconstruction can be seen as conspiratorial. But storytellers and advertisers know what they’re doing.
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There is a subtext to adverts. Once you know how to “read” this language, relatively easy, you understand the deeper meanings. This is to subconscious exactly and has a difficult to quantify impact on the human psyche. But it’s there.
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Advertising companies are centralised and serve a limited range of government and corporate interests. Messages are not always connected to the product, but towards protecting the wider state-technocratic system.
4:31 AM - 3 Jun 2018
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