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tobi's profile
tobi lutke | tobi.eth
tobi lutke | tobi.eth
tobi lutke | tobi.eth
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@tobi

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tobi lutke | tobi.ethVerified account

@tobi

@Shopify CEO by day, Dad in the evening, hacker at night. - Rails alumni; Comprehensivist. I like video games. (All tweets auto delete after 1y)

Canada
tobi.lutke.com
Joined January 2007

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    tobi lutke | tobi.eth‏Verified account @tobi 21 May 2020

    As of today, Shopify is a digital by default company. We will keep our offices closed until 2021 so that we can rework them for this new reality. And after that, most will permanently work remotely. Office centricity is over.

    7:55 AM - 21 May 2020
    • 8,301 Retweets
    • 39,136 Likes
    • Allwyn Mendonca Ahmed LIMEM HR75 Iuliia sascha Rúben Florian Sasse vivek deshpande Christian Seeney
    557 replies 8,301 retweets 39,136 likes
      1. New conversation
      2. tobi lutke | tobi.eth‏Verified account @tobi 21 May 2020

        Until recently, work happened in the office. We’ve always had some people remote, but they used the internet as a bridge to the office. This will reverse now. The future of the office is to act as an on-ramp to the same digital workplace that you can access from your #WFH setup.

        17 replies 194 retweets 1,733 likes
        Show this thread
      3. tobi lutke | tobi.eth‏Verified account @tobi 21 May 2020

        This means that the work experience should be the same for everyone who works together at Shopify no matter where they are working from. Everyone will be in their own tile during meetings and we will use the best digital communications tools to work together.

        16 replies 109 retweets 1,199 likes
        Show this thread
      4. tobi lutke | tobi.eth‏Verified account @tobi 21 May 2020

        This is actually true for our merchants in many cases as well. Many DTC companies are digital by default. It will be good for us to have more empathy in building Shopify in this way and preparing it for the new requirements.

        3 replies 55 retweets 804 likes
        Show this thread
      5. tobi lutke | tobi.eth‏Verified account @tobi 21 May 2020

        Shopify has had many big transitions. The first was when Snowdevil became Shopify. Becoming a venture-backed company in 2010 was another. In 2015, on this very day, we went public. In 2017, we reorganized the entire company into multiple product lines. And here we go again.pic.twitter.com/cBKUXYzWLl

        6 replies 45 retweets 893 likes
        Show this thread
      6. tobi lutke | tobi.eth‏Verified account @tobi 21 May 2020

        A common misconception about company culture is that if you have a good one, you have to hold on to it. I believe this to be wrong. If you want to have a great culture, the trick is to evolve it forward with your environment. Take the best things with you from version to version

        16 replies 492 retweets 2,819 likes
        Show this thread
      7. tobi lutke | tobi.eth‏Verified account @tobi 21 May 2020

        COVID is challenging us all to work together in new ways. We choose to jump in the driver’s seat, instead of being passengers to the changes ahead. We cannot go back to the way things were. This isn’t a choice; this is the future

        6 replies 142 retweets 1,048 likes
        Show this thread
      8. tobi lutke | tobi.eth‏Verified account @tobi 21 May 2020

        We haven’t figured this whole thing out. There is a lot of change ahead, but that is what we’re good at. “Thrive on change” is written on our (now digital) walls for a reason

        19 replies 55 retweets 800 likes
        Show this thread
      9. tobi lutke | tobi.eth‏Verified account @tobi 21 May 2020

        There are silver linings: we now have the opportunity to be joined by a whole lot of incredible individuals from around the world that otherwise couldn’t because of our previous default to proximity. (By the way, we’re hiring: https://www.shopify.com/careers )

        84 replies 250 retweets 1,609 likes
        Show this thread
      10. End of conversation
      1. Ezra Firestone‏ @ezrafirestone 21 May 2020
        Replying to @tobi

        #LEGENDS 👏👏👏

        0 replies 0 retweets 12 likes
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      1. New conversation
      2. Carson Young‏ @carson_young23 21 May 2020
        Replying to @tobi

        It will be interesting to see what other companies follow @Shopify love the move

        1 reply 0 retweets 7 likes
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