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Profil korisnika/ce tobi
Tobi Lutke 🌳🌲🛒🕹
Tobi Lutke 🌳🌲🛒🕹
Tobi Lutke  🌳 🌲 🛒 🕹
Ovjeren akaunt
@tobi

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Tobi Lutke  🌳 🌲 🛒 🕹Ovjeren akaunt

@tobi

@Shopify CEO by day, Dad in the evening, hacker at night. - Rails alumni; Comprehensivist. I like video games. (All tweets auto delete after 1y)

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Vrijeme pridruživanja: siječanj 2007.

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    Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
    • Prijavi Tweet

    I realize everyone's twitter feed looks different. But I'll go ahead and subtweet two conversations that I see going by right now: a) How the heck did Shopify get so big this decade and b) You have to work 80 hours a week to be successful. Thread/

    08:53 - 26. pro 2019.
    • 5.851 proslijeđeni Tweet
    • 19.256 oznaka „sviđa mi se”
    • Connor Oleg Andreyev Heather McCarthy Skinny V Pasta w/o Noodles Ed. 👨🏾‍💻 Abhinav Nakirekanti Ronak Daya Talking Hockey
    5.851 proslijeđeni tweet 19.256 korisnika označava da im se sviđa
      1. Novi razgovor
      2. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        Shopify grew up very far from the primary places where people build companies. For its founders, this company was our first real Job. If the startup ecosystem is a Darwinian struggle for survival, Ottawa is the Galapagos islands.

        78 proslijeđenih tweetova 1.130 korisnika označava da im se sviđa
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      3. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        This meant that by ignorance, and later increasingly deliberate we were able to build Shopify entirely differently to the way contemporary tech companies were build. Lets look at some examples

        47 proslijeđenih tweetova 777 korisnika označava da im se sviđa
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      4. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        I've never worked through a night. The only times I worked more than 40 hours in a week was when I had the burning desire to do so. I need 8ish hours of sleep a night. Same with everybody else, whether we admit it or not.

        20 replies 218 proslijeđenih tweetova 2.649 korisnika označava da im se sviđa
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      5. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        For creative work, you can't cheat. My believe is that there are 5 creative hours in everyone's day. All I ask of people at Shopify is that 4 of those are channeled into the company.

        37 replies 698 proslijeđenih tweetova 4.555 korisnika označava da im se sviđa
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      6. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        Now true - some people, myself included, need a few hours to wind up and wind down for those to occur. Right now I'm procrastinating on twitter instead of writing my summit talk for instance. Reddit and HN are my siren calls.

        9 replies 58 proslijeđenih tweetova 1.507 korisnika označava da im se sviđa
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      7. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        That's fine. We are not moist robots. We are people and people are awesome. What's even better than people are teams. Friends, that go on journeys doing difficult things.

        8 replies 196 proslijeđenih tweetova 2.154 korisnika označavaju da im se sviđa
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      8. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        When I hire someone at Shopify we can make the assumption that we work together for a decade. There are a lot of things that changes. And most of Shopify's advantage comes from there. For example:

        46 proslijeđenih tweetova 935 korisnika označava da im se sviđa
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      9. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        The value equation changes entirely. In some places average tenure is only 18 months. Yes, you might want to work everyone 80 hours to make that work. On-boarding is expensive so you skip it. You need value day 1. The relationship is exploitative.

        90 proslijeđenih tweetova 1.208 korisnika označava da im se sviđa
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      10. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        We don't need that. We can hire on future potential and help people get there quickly. Junior employees are put together with seasoned vets and sometimes coaches to help them get there. We are all on the same side of the table and want the same.

        5 replies 68 proslijeđenih tweetova 1.436 korisnika označava da im se sviđa
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      11. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        If we can help a young engineer or designer to get 10 years of career advancement in a single wall clock year, then we do it. If the student is ready, the teachers will appear. We get to share in that additional skill for the rest of that decade.

        9 replies 91 proslijeđeni tweet 1.318 korisnika označava da im se sviđa
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      12. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        Besides hiring (and sometimes sadly firing), It's my believe that companies can only become better by the individuals in the company getting better. The skill of the company is the sum of the individuals skills and context. "Company" is purely a collective term.

        10 replies 319 proslijeđenih tweetova 2.159 korisnika označava da im se sviđa
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      13. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        Context is the most important. The type of projects that high context teams can do are vastly different from low context teams. That's where all the innovation comes from. And that's also why some areas mostly produce fairly shallow apps now.

        8 replies 108 proslijeđenih tweetova 1.028 korisnika označava da im se sviđa
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      14. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        None of that is even about product, or market fit, or timing. Its all about people. Treating everyone with dignity and not falling into the fallacies and trappings of some orthodoxy. Don't do things the way people with agenda tell you to. Do what makes sense.

        6 replies 149 proslijeđenih tweetova 1.416 korisnika označava da im se sviđa
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      15. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        Shopify build a profitable lifestyle company before it took investment. I think that was a key ingredient of our success. I learned from @dhh that VC by default is not a good strategy.

        106 proslijeđenih tweetova 1.322 korisnika označavaju da im se sviđa
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      16. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        But I also think that you have to always re-validate your decisions. Not taking VC for 6 years eventually got invalidated for Shopify because it got clear that it *was* a venture. After that we took VC and that was the right thing in our case.

        29 proslijeđenih tweetova 593 korisnika označavaju da im se sviđa
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      17. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        We took VC investment in 2010 but we didn't change the company. We got better in many respects but changed no opinion on how to work together, hire, or form teams.

        24 proslijeđena tweeta 514 korisnika označava da im se sviđa
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      18. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        Because those were our own bets based on what kind of company we, the founders, wanted to work for. @danielweinand always said: lets not build a company that we wouldn't want to work for in 10 years time. Future regret minimization is a powerful force for good judgement.

        5 replies 215 proslijeđenih tweetova 2.215 korisnika označava da im se sviđa
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      19. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        While we did work hard (whatever that means in tech) in the early days, we also always took time to play. We had a FIFA tournament going. looser had to drive this weeks load of Ebay'd second hand server to our data center in Toronto.

        8 replies 38 proslijeđenih tweetova 643 korisnika označavaju da im se sviđa
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      20. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        Going public was yet another funding event. We threw a party (themed: we qualified for the big leagues. Because its the beginning not a destination). And again didn't change that much. No one bought a lambo. We just kept working on the problem we fell in love with.

        31 proslijeđeni tweet 644 korisnika označavaju da im se sviđa
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      21. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        I'm home at 5:30pm every evening. I don't travel on the weekend. I play video games alone, with my friends, and increasingly with my kids. My job is incredible, but its also just a job. Family and personal health rank higher in my priority list.

        19 replies 328 proslijeđenih tweetova 3.526 korisnika označava da im se sviđa
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      22. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        I'm deeply in love with the problem that Shopify solves. Every few seconds a new entrepreneur has their first sale: a life changing event. I get to work with some of the smartest people in the world to cause more of that. The stories that I hear from our customers blow my mind.

        6 replies 68 proslijeđenih tweetova 1.139 korisnika označava da im se sviđa
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      23. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        We don't burn out people. We give people space. We love real teams with real friendship forming. We understand the power of individual potential and proximity. Even our floor plan is designed to give small teams a pod all to themselves.

        9 replies 114 proslijeđenih tweetova 1.523 korisnika označavaju da im se sviđa
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      24. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        And that's why people show up to work as their authentic selves. With all their quirks and skills and ideas. They tell us what they see and how it relates to the mission. They work on those ideas. Shopify enables them, but they drive the company forward.

        71 proslijeđeni tweet 985 korisnika označava da im se sviđa
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      25. Tobi Lutke  🌳 🌲 🛒 🕹‏Ovjeren akaunt @tobi 26. pro 2019.
        • Prijavi Tweet

        This worked great for us, but feels dissonant with the black/white and zero-sum conversations that I'm reading about. Gray thinking is important and not everything is an absolute. Take your own path, judge the tools people offer you wisely. Then pick and choose what fits.

        78 replies 249 proslijeđenih tweetova 3.212 korisnika označava da im se sviđa
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