The Martin Group

@tmgbrandfuel

A Different Brand of Thinking | | | | | | | | | |

Buffalo, NY + Rochester, NY + Albany, NY
bit.ly/TheMartinGroup
Joined August 2009
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  1. Pinned Tweet
    Feb 9

    Best-in-class has always been a part of The Martin Group’s ethos. So it is with great excitement that we announce the acquisition of Albany-based Gramercy Communications, Upstate New York’s preeminent public affairs firm. Read more 👉

    2 retweets 14 likes
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  2. Retweeted
    Feb 9

    Gramercy is excited to announce that it has been acquired by , an award-winning integrated marketing communications agency. We are excited to join forces to expand the public affairs practice & accomplish great things across New York State!

    2 replies 2 retweets 21 likes
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  3. Retweeted
    Feb 9

    3yrs ago I met at a networking event, who just moved to Albany to plant a flag for . 3yrs later a merger w/ . Congrats to both teams, filled with great people, on continued growth in NYS PR

    1 reply 1 retweet 6 likes
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  4. Feb 8

    Thanks to everyone who tuned in to our commentary last night. Click that hashtag to see more of our live thoughts during the big game, and check out all the ads here via . What was your favorite?

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  5. Feb 7

    This ad seems to be a huge winner across social tonight.

    Reddit capitalizing on a high-profile few weeks. On brand, on message, smartly written. What a run.
    1 like
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  6. Retweeted
    Feb 7

    Loved the ad but was that too inside baseball for most people? Executed well (though they should have explained what they did earlier and cut it to 30), and loved the Philly accents

    1 retweet 1 like
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  7. Retweeted
    Feb 7

    Somehow Cheetos has turned one of the primary pain-points customers experience with their product into one of its selling points. How did you do it ?! Why do I suddenly want orange cheese dust on my fingers?

    1 retweet 7 likes
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  8. Feb 7

    Continuing the nostalgia trend, but smart that they added in a more current component with Cardi B. Wayne's World was early 90s. Gen Z wasn't born yet.

    waynes world thumbs up GIF
    Support local restaurants. Something we can all get behind, especially if Wayne, Garth and Cardi are on board, too. Funny mashup of cameos from , and a community-oriented call to action.
    1 like
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  9. Feb 7

    Great point. So you can really get lucky to land next to a hot spot and draft off that attention.

    Replying to @tmgbrandfuel
    I say good, especially for the advertiser in the second placement as interest will carry through within the commercial break as the viewer interest will already be there.
    3 likes
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  10. Feb 7

    GREAT touch with the followup donation component.

    I love this move from to activate their LOL-worthy commercial on social media to drive social impact. And yes, I'm going to be making a donation. I NEED THIS HOODIE.
    2 likes
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  11. Feb 7

    Great point. The competition factor of ads is important. Placement question - good or bad to be next to another popular ad - what does think?

    Genius by . They make everyone pause to count the bottles for a chance at $1M. Then the pausers skip ahead to the game. Past the other brands' commercials. More $5.5M airtime for MD, less for the others. 🤯
    1 reply 3 likes
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  12. Feb 7

    What do we think of the new logo?

    That new logo got weeks of nonstop discussion on . Now let's see what Regular Folks Twitter says.
    1 like
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  13. Feb 7

    When you can appeal to kids and parents alike in an ad, you won.

    I mean, makes everything better. And now my kid can't stop talking about .
    3 likes
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  14. Feb 7

    Gotta be prepared for millions of people to check out your website over a few seconds...

    The spot was really well executed. Fun to watch, supporting local businesses and a nice giveback. But, uh oh:
    2 likes
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  15. Retweeted
    Feb 7

    The rise of the creator. An inspiring message from to push creators to -- which is important not only for art and expression, but also for our economy. Our ability to create and connect with drive recovery.

    1 retweet 4 likes
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  16. Feb 7

    Tune in tonight as we talk ads during . Quick primer on this year's trends to watch via 's :

    3 likes
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  17. Retweeted
    Feb 5

    It's officially Super Bowl weekend! I love the ads as much as I love the game! I chatted with Frank Conjerti of about the most impactful and creative ad campaigns, many of which were Super Bowl ads. Which ads do you love and why?

    1 retweet 2 likes
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  18. Jan 27

    leaders are faced with incredibly difficult decisions that impact the health and safety of many. Amanda Clark, account supervisor, analyzes the state of in the industry and how to plan for the unplanned:

    2 likes
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  19. Retweeted
    Jan 23

    Supporting local small biz & ’s and ’s with an ad from in this week’s edition of . Special thx to John Tebeau & for the placement. Cc !

    1 reply 6 retweets 23 likes
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  20. Jan 22

    Circle the wagons. Set up the tables. Where else would you rather be than right here, right now? Say what you want, but the TMG team is ready for Sunday night with two simple words:

    5 likes
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