super marginal gains 
meaningless work 
rapidly diminishing returns 
overly biased assumptions 
This is really cool. Did it result in more traffic?
Here's my "before and after" featuring the easiest SEO win probably ever. I found a missing slash before a relative URL in the site's navigation links. BOOM. #TechnicalSEO #SoDamnTechnical @sitebulbpic.twitter.com/XLWpQXuUTR
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It resulted directly in some pages being crawled more or for the first time ever. Googlebot prly had to remove spider webs from some of those.
Indirectly - I'm afraid I lack one whole data science team to determine that 
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