Remember when you used to be able to rent games from Blockbuster? How is it that movies got a digital version of renting, but games never did?
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Yes, but block buster also paid a significant amount more for that rental version than end users did for retail copies. They also did it in an age where the product was a lot harder to pirate. Notice PC rental stores were almost non existent? Don't get me wrong, I'd love it.
I’ll admit renting on PC was never a thing and has its hurdles today, but I don’t see why the PS/Xbox/Switch stores couldn’t have digital rentals.