Timothy Lochner

What interests me about Bethesda Creation Club (BCC) is that the relationship between creator and Bethesda. It's more publisher/developer.

The reason why that's important is that -- I think anyway -- if you're a creator, you maybe don't pitch anything, but instead just do...

work for Beth on other creators' pitches. Say you're a modeler, but you're in a lull doing your own work. Someone else is a designer, but

they aren't good at modeling and rigging. Bethesda could, in theory, ask you to help realize someone else's creation.

I think the hardest part about selling the BCC idea to consumers is that they don't get the new relationship forged by being a creator.

If they had originally just launched the creation club store with in-house work only, and quietly began signing contracts with modders,

Players would have swallowed that content and thrown wads of cash at Beth for it. Then once people get acclimated to the new content,