Here's a big problem with crunch. Whoever is looking at the schedule says "Oh no, we have 6 work-weeks of work and only 5 work-weeks left." The answer? Work 6 days a week instead of 5. That's crunch. The problem with it is not all days are the same.
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As for the argument that reward takes sacrifice -- no employee benefits from crunch. There is no reward. Executives who order the crunch will. Good sales numbers? You, CEO, deserve a 3 million dollar bonus. Your employees? $100 amazon gift card "launch bonus".
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In most cases, crunching employees are not paid for their extra time. So no reward for their efforts that way either. If crunch is imposed, that means managers messed up scheduling, or executives over promised deliverables. It's their fault and the trench workers pay for it.
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No matter how you look at it, crunch is bad. Bad for employees. Bad for consumers. Bad for the industry. Anybody who tells you otherwise either directly benefits from it or is too ignorant of the industry to know better.
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