Please tell me this is fake @TeamYouTube holy hellpic.twitter.com/oGKrqum60h
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I second this. Just show people non skippable ads for awhile, no need to tell them they need to earn skips. Viewers don't need to know it's going on, it's only just going to make people irritated to see that message.
Definitely, this is one of many, many small experiments and this is why we test them out! We agree the "earn" language isn't best and have also shared these additional notes with the right people 
I'm willing to bet the goal with this test isn't only to get people to skip less ads but to also make YouTube Premium seem more appealing. Realistically, it's probably more likely to make ad blockers more appealing though.
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