Please tell me this is fake @TeamYouTube holy hellpic.twitter.com/oGKrqum60h
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Ah ok! Found out that this is a test / experiment. We've passed along the comments from here and Reddit to the product team. Also, if you're curious here's more about experiments: https://goo.gl/YqnEa8
May I suggest a different solution, which would be if the person skips too many ads, to then only show them non-skippable ads, or make them wait 30s to skip like a non-skippable one would. Telling users they must "earn" ad skips really comes across terribly.
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