Ryan Law

@thinking_slow

Content strategist . Peddler of post-apocalyptic fiction . Wrote a book called "The Green Priest."

Aylesbury, UK
Vrijeme pridruživanja: rujan 2014.

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  1. Prikvačeni tweet
    9. pro 2019.

    1/ Today, I press the "launch" button on a passion project two years in the making. I wrote a novel called The Green Priest. It's a post-apocalyptic fantasy. It's dark and beautiful, and breathing life into it is the most fun I've ever had.

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  2. 31. sij

    4/ No-one cares about "similar" content. No-one will trawl through the entirety of your blog. No-one will blacklist you because you have similar articles. No-one cares about the order in which you publish content. More articles = a problem only you worry about

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  3. 31. sij

    3/ Different framings work for different people. I had to hear the same piece of meditation advice articulated in half a dozen different ways before I found a framing that made sense. The angle that works for you won't work for everyone. More articles = multiple framings

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  4. 31. sij

    2/ Repetition yields reinforcement. Business books get flack for being overly long, but most of their value comes from repeating a single idea, ad nauseam, until the reader internalizes it. Don't expect ideas to "stick" on the first pass. More articles = stronger reinforcement

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  5. 31. sij

    1/ Overlapping articles provide multiple access points to a single topic. To quote , your blog is not a publication. No-one engages with content in a linear, structured way - they find and read a single article through the SERP. More articles = better findability

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  6. 31. sij

    Most blogs try to avoid "overlapping" content, for fear of keyword cannibalization, or over-saturation, or boring their audience. But as your blog grows, this overlap becomes both unavoidable AND necessary. Creating multiple articles on a single topic is smart, for 4 reasons:

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  7. proslijedio/la je Tweet
    30. sij

    we're launching a redesigned today, which we built entirely on top of and as the database for the nearly 1k reviews we have of ~60 cryptocurrencies from ~130 experts.

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  8. 30. sij

    safe to say I'm definitely writing an article!

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  9. 30. sij

    - The boundary between a top/middle/bottom of funnel resource is... murky at best. The intent of the article ("this is top of funnel") doesn't always match to its actual use ("this educational blog post was the social proof I needed to convert")

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  10. 30. sij

    - The content that belongs to each "stage" is unique to each specific buying process/industry. Ya gotta know your customers! - We should still create content for every stage, even if people don't engage with that content in a linear way. It will be useful to someone, sometime.

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  11. 30. sij

    this is one of those rare occasions where... I think I agree with every response to this? A few takeaways and thoughts: - It's a useful heuristic, but in most industries, not an accurate reflection of a "real" buyer's journey (maybe the closest is high-ticket enterprise B2B?)

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  12. 29. sij

    Content marketing friends: how useful do you find the "Top, Middle, Bottom of the Funnel" framework? Is it something you use in your strategies? Are there any problems with it? Would love opinions for an . article we're planning

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  13. 29. sij

    does anyone on twitter want my job? (I mean, I'll still be doing it... but you could do it with me!) we're hiring for a Content Team Lead:

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  14. 28. sij

    "digital IKEA effect" is such a cool concept

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  15. 24. sij

    7/ Manufacture serendipitous moments. Arrange calls with co-workers to learn more about their role and interests. Share ideas freely and often. Offer to help in novel areas, just for the exposure. Unexpected opportunities come from unexpected places.

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  16. 24. sij

    6/ Hold fiercely onto 1:1s with managers. Interactions with managers are the single highest leverage activity you undertake, but remote work limits these interactions. In 1:1s, prepare detailed agendas and use every second of the meeting to your advantage. Never skip a meeting

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  17. 24. sij

    5/ Impose the routine that remote work lacks. Most office jobs have some degree of pre-ordained structure— don't. Be deliberate and divide your day into pre-ordained blocks for writing, email responses, meetings, you name it. Stick rigidly to this framework.

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  18. 24. sij

    4/ Go deep at key points of inflection. Working remote makes it easy to default to surface-level interactions: Slack messages and async comments. At moments of high leverage—editing an article, discussing a key strategy—arrange a meeting focused entirely on that single topic.

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  19. 24. sij

    3/ Be your own advocate. Most praise happens in private channels: customer emails, buried Slack messages. Get over the uncomfortable feeling that comes with sharing praise. Your managers need to know, and fair recognition for your effort depends on it.

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  20. 24. sij

    2/ Surface your hidden effort. Reading and research are crucial growth levers, but remote implicitly work penalises anything that doesn't result in a visible output. So make it visible: add "research" into your calendar. Share public takeaways from the articles you've read.

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  21. 24. sij

    How to thrive as a worker 1/ Be nosy as hell. Remote work can obscure the "big picture" view of your company, so read every public doc, spreadsheet, email and Slack thread. Leave unsolicited opinions in areas that interest you, or where you can add value.

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