Disagreement should never be the reason to start an AB test. The only reason for an AB test is a solid, resonating hypothesis: "Text X will impact metric Y in a positive way". Bonus points for "Test X will impact metric Y by Z%".
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Ask your users what they like and don't like about your product. Use your own brain to transform that input into features. Don't swap "your own brain" with "your users".
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Build a progressive web app OR native app(s). Don't do both at the same time. You can always add the other one later.
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Whatever your role, use your own product every single day. You'll be amazed what you discover.
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Want low churn and high engagement? Offer something of real value, do what you promise, charge an honest price and be reachable.
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Don't build your own payment service. Don't build your own subscription logic. Don't build your own email service. Don't build your own stats platform. Don't build your own newsletter tool.
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Don't build your own continuous integration service. Don't build your own [whatever] framework. Don't build your own service for collecting errors. Don't build your own push notification service.
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Ignore all of the above if it is your core business or if you are Really Big. If one of these is your core business, you are either superrich, you're up for a tough challenge or you are crazy.
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You get my point: build something new instead of something that is available for next to nothing.
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Most important: enjoy every part of it. Building and shipping products is the best.
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