The piece I'm waiting on is Facebook finally taking Messenger/WhatsApp identity and payments serious. They are sitting on untapped potential
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Imagine queuing for a museum or movie theatre and scanning the QR code on the wall to buy tickets
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Or getting your restaurant bill with a printed QR code and paying right there by scanning the deep link into Messenger
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Paying through QR codes can work, because (1) how easy it is to start the iPhone camera and (2) everyone is on Facebook Messenger/WhatsApp
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Think about QR codes as hyperlinks for the physical world
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Just like iOS knowing what to do if you tap a link, iOS 11 will know what to do if you scan a code. It moves QR from app to platform level.
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Till now, the information "hyperlinks for the physical world" could transmit was limited to what people could read and remember.
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QR codes are increasing the bandwidth between the real and digital worlds. From people remembering ~20 to sending 4,296 characters.
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Key to QR code adoption is wide availability and removal of friction. Built into the iOS camera addresses both.
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It has to go beyond that though. For example: Will iOS 11 let you generate a QR code for every address book entry?
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QR code scanning with the iOS 11 camera on my iPhone 6s is ok but too slow. Is it snappy on newer devices?pic.twitter.com/7vkvkU5zoJ
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