In the US it’s a verb, in the EU it’s a noun 
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What would you suggest instead of scale up? To call every company a startup? At TechLeap we have a hard time sometimes to explain that these are not small companies consisting of three friends in an attic.
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"in an attic" seems equally antiquated -- who has the luxury of an attic nowadays

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Hmmmm :)
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No, not really. Check Verne Harnish' book on scaling up.
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I don’t think actual startups take Harnish serious though
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scaleups run by product owners
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product owners
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A scale-up is a startup you're allowed to spend time with at a corporate because the label is less offensive to your manager
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