California is organizing a vaccination lottery with: - Ten prizes of $1.5m - Thirty prizes of $50k And the next 2 million people also get $50 when they show up for their vaccine. This is amazing!https://covid19.ca.gov/vax-for-the-win/ …
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It’s a huge mistake to select all grand winners on June 15 though. Instead, there should be one winner per week (like Ohio) to maximize attention. You want people to think: “Damn, I missed out this week but can get the next one if I get vaccinated now”pic.twitter.com/GdQL5iFnz4
3:56 PM - 27 May 2021
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