Fantastic breakdown of the NYT strategyhttps://twitter.com/MineSafety/status/1311717999565570048 …
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The NYT used to be an advertising business, but no more. It’s has been much more successful than competitors in growing its subscriber basepic.twitter.com/IunWxaMv7a
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The NYT strategy has hired more journalists, pays them more, and uses that to make the subscription more valuable. Whereas competitors have been cutting cost and reducing staffpic.twitter.com/02RvFcHDbr
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Digital journalism has higher fixed and lower marginal costs than print, which means past the breakeven point the profit margins will expandpic.twitter.com/63nl9bwHHZ
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That subscriber base is global and the larger it gets, the easier it is to expand in other countriespic.twitter.com/BkmaRsLhVa
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This same subscriber base can also be expanded by new products, which function as independent revenue streams and on-ramps for the main productpic.twitter.com/U0Jv3EUDM8
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