The Shop app by Shopify is a strategic mistake https://stratechery.com/2020/shopify-shop-shopifys-reason-to-exist-googles-earnings/ …pic.twitter.com/loI3uehLwn
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The sad thing here is that Arrive, the previous incarnation of Shop, made a lot of sense: - Get people to install it to track any shipment - Thereby providing push notifications for all Shopify purchases A perfect example of Shopify doing something individual store cannot