Scooter companies have been very deliberate about not releasing this data. The data here is from cities reporting scooter pilot results. One firm reported 3.2 lifetime rides per user in Feb' 2019. But now they (Lime) only report total rides taken...https://docs.google.com/spreadsheets/d/1-OfgaSLzXcGEzp4oqttLrZBbY-AJY-1NZU3vu73Zs_8/edit?pli=1#gid=1684092173 …
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The current model of multiple companies competing in a city and charging ~$4-5 a mile is unsuited to meaningfully changing urban transport, i.e. in terms of share of all trips taken. And scooter ridership levels off in existing markets (Austin, Santa Monica)pic.twitter.com/hubq3Px4eP
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Personal ownership and leasing pose much more promise, through offloading operating logistics onto the user. Longer vehicle lifespans and exclusivity will help, though not enough to bridge a price gap of 20+ times more, between sharing vs personal possession.
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Correction: the statistic attributed to Auckland, NZ was actually for Christchurch, NZpic.twitter.com/NbPdttUiNs
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Asher 🚶 🏰 🐌 🌳 🔰 🧢 Retweeted Asher 🚶 🏰 🐌 🌳 🔰 🧢
This pattern of usage also makes the bid to get users to wear helmet's a fool's errand (thread linked)https://twitter.com/AsherDeMontreal/status/1198273809436094470 …
Asher 🚶 🏰 🐌 🌳 🔰 🧢 added,
Asher 🚶 🏰 🐌 🌳 🔰 🧢 @AsherDeMontrealThe whole concept of people who use a service largely semi-randomly, likely recreationally, once or twice a month, to carry a bulky, optional, helmet... is just dumb. Might as well wear a paintball mask everywhere too. https://twitter.com/CityLab/status/1198055888797544449 … pic.twitter.com/dT3v5nN7hFShow this thread1 reply 0 retweets 1 likeShow this thread -
When your user base is broad but shallow, equity programs don't work well - why go through the bureaucratic hoops companies put up if you're only going to take a couple rides? Despite several hundreds of thousands of riders in Santa Monica, only 253 enrolled in equity programs.pic.twitter.com/CDt8U9Ct4J
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I'm sure with local government prodding, that number could be a lot higher But means-testing is notoriously flawed, because it's costly and keeps the (supposedly) intended beneficiaries from receiving aidhttps://www.theguardian.com/social-care-network/2013/jan/14/means-testing-benefits-not-efficient-fair …
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Instead, cities should seek to keep prices low for *all* users - that will mean higher adoption & usage rates, and many more low-income people will actually benefit from the discount (because there won't be any bureaucratic barriers to getting the universal low price)
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And to get lower prices, cities must allow fewer competitors. Spin won exclusivity in Asbury Park, NJ - and charges customers $1 unlock + $0.15 per minute, instead of the $1 + $0.30 a minute or so it charges elsewhere.
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Replying to @AsherDeMontreal
Why would it be cheaper with less competitors? There is not incentive to lower the price if there isn’t competition. Your tweet does not compute
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Competition comes from winning the concession, so service quality and price depend on how good the regulator is. Similar process what most European cities use for bus services etc.
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