Let's say you're a pharmaceutical company, and you want to improve the UX of one of the medications you offer. If the medication had known side effects, would changing the pill's chemical makeup to reduce negative symptoms count as "UX"?
Yup. Especially if you go with the ISO definition where user experience is “a person's perceptions and responses that result from the use or anticipated use of a product, system or service” https://en.wikipedia.org/wiki/User_experience …
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