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thijsniks's profile
Thijs Niks
Thijs Niks
Thijs Niks
@thijsniks

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Thijs Niks

@thijsniks

Product Manager for ☎️ at @WhatsApp / ❤️ retweets

San Francisco, CA
thijs.niks.nu
Joined February 2009

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    1. Andrew Chen  📍venice, ca‏ @andrewchen 12 Jan 2019

      👇Thread on the perfect "Growth Hack." Finding a "growth hack" is generally associated with small/clever tricks that move growth metrics quickly. "Turn your buttons orange and you'll get a +5% the next day." However, sometime's they are extremely powerful and make the company

      12 replies 206 retweets 866 likes
      Show this thread
    2. Andrew Chen  📍venice, ca‏ @andrewchen 12 Jan 2019

      1/ The problem with "turn your buttons orange" or "make your signup form shorter" is that, on one hand, it might work and might be true. On the other hand, it's often just a small optimization to your funnel. And one that everyone can quickly copy

      2 replies 6 retweets 52 likes
      Show this thread
    3. Andrew Chen  📍venice, ca‏ @andrewchen 12 Jan 2019

      2/ Years ago, I wrote about the "Law of Shitty Clickthroughs" which states that every growth tactic and channel eventually decays in performance over time. The first banner ads had 70%+ CTRs, and now they are <0.1%. Yikes. Old essay here: https://andrewchen.co/the-law-of-shitty-clickthroughs/ …

      1 reply 11 retweets 88 likes
      Show this thread
    4. Andrew Chen  📍venice, ca‏ @andrewchen 12 Jan 2019

      3/ The problems with the tips/tricks school of growth hacking is that they lead to unsustainable advantages. And if you have a big team and big product, perhaps it's useful to pull together these +5% type lifts, especially if you can do it in a critical path "loop" like invites

      2 replies 9 retweets 54 likes
      Show this thread
    5. Andrew Chen  📍venice, ca‏ @andrewchen 12 Jan 2019

      4/ On the other hand, when a new growth tactic is combined with a unique product value prop, then the only folks who can cause the tactic to decay tends to be other direct competitors. That's a much smaller group

      1 reply 6 retweets 46 likes
      Show this thread
    6. Andrew Chen  📍venice, ca‏ @andrewchen 12 Jan 2019

      5/ An important B2B example is Dropbox- they were one of the first to adopt a referral program where you give/get disk space: https://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-3836587/31-Trailing_30_days_Apr_2010 …. The give/get programs at Uber, Airbnb, and many others are direct descendents

      4 replies 4 retweets 55 likes
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      Thijs Niks‏ @thijsniks 12 Jan 2019
      Replying to @andrewchen

      PayPal is the give/get granddaddy https://www.referralcandy.com/blog/paypal-referrals/ …

      3:24 PM - 12 Jan 2019
      • 1 Like
      • Andrew Chen 📍venice, ca
      0 replies 0 retweets 1 like

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