An evergreen thread with books I enjoyed reading 
Recommendations welcome!pic.twitter.com/DZjBIEwhnW
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9. Becoming Steve Jobs — @BrentSchlender & @Tetzeli (2015)
Deep dive into how Jobs became so effective at building products and organizations.
A much more complete story than @WalterIsaacson’s biography: http://5by5.tv/hypercritical/42 …
https://www.amazon.com/Becoming-Steve-Jobs-evolution-visionary-ebook/dp/B00P6URK66 …pic.twitter.com/R90pn0MRlC
10. Discovery of Heaven — Harry Mulisch (1992) Wonderful novel. I’ll just quote the NYT: “The action combines the emotional melodrama of a telenovela with a sequence of events that an insurance lawyer would call acts of God.” http://movies2.nytimes.com/books/97/01/05/reviews/970105.05milest.html … https://www.amazon.com/Discovery-Heaven-Harry-Mulisch/dp/0241953200/ …pic.twitter.com/OnehhMLWxy
11. Sapiens — @Harari_Yuval (2011)
Compelling thesis on the power of shared myths to enable Homo Sapiens who don’t know each other to work together. And how those developed through the cognitive, agricultural, and scientific revolutions.
https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari-ebook/dp/B00K7ED54M …pic.twitter.com/bIFpLadSmF
12. Dark Money — @JaneMayerNYer (2016)
Detailed account of how a dozen rich people over decades built a private political machine to push the United States towards inequality. This is what you get if you mix money and politics.
https://www.amazon.com/Dark-Money-History-Billionaires-Radical/dp/0307947904 …pic.twitter.com/BSmWADOjnF
13. American Kingpin — @NickBilton (2017)
Great write up of the rise and fall of the online Silk Road black market. Nick makes you feel like you were in the room.
https://www.amazon.com/American-Kingpin-Catching-Billion-Dollar-Baron-ebook/dp/B01N03G5NZ …pic.twitter.com/uVY8WENp92
14. Turn The Ship Around — @LDavidMarquet (2012)
We tend to judge leaders while they are in their role, even though the litmus test is whether the team keeps running when the leader steps aside.
One of my all time favorite management books.
https://www.amazon.com/Turn-Ship-Around-Building-Breaking-ebook/dp/B015QQ10HE/ …pic.twitter.com/lZAHRKM1KG
15. Uncommon Service — Frances Frei & @AnneMorriss (2012)
Persuasive argument for choosing explicitly what to be good and what to be bad at in a service business, instead of trying to do everything.
https://www.amazon.com/Uncommon-Service-Putting-Customers-Business-ebook/dp/B006VFJK5Y/ …pic.twitter.com/yEMya8nvMf
16. Bringing Up Bébé — @PamelaDruck (2012)
Surprisingly fascinating read about raising children in France. Provides great insights into basic principles you can apply, from how to get a baby to sleep full nights to setting rules and keeping yourself sane
https://www.amazon.com/Bringing-Up-Bébé-Discovers-Parenting-ebook/dp/B00MNNAODK/ …pic.twitter.com/g7TZkzXD7c
17. The Upstarts — @BradStone (2017)
Great sourcing on the story of Uber and Airbnb.
The book came out just as Uber hit a bumpy 2017, which means it’s a waiting game to see if @MikeIsaac’s upcoming book will take the crown for being the definitive read.
https://www.amazon.com/Upstarts-Airbnb-Companies-Silicon-Changing-ebook/dp/B01E7Q3MK2/ …pic.twitter.com/kJS3KyPTpA
18. Guns, Germs, and Steel — Jared Diamond (1997) Why did Europeans colonize the Americas, instead of Incas the other way around? Jared’s theory is that agricultural innovation spread along the East-West latitudes/climates through Europe and Asia. https://www.amazon.com/Guns-Germs-Steel-Fates-Societies-ebook/dp/B06X1CT33R/ …pic.twitter.com/6wIS6e96Qa
19. Hatching Twitter — @NickBilton (2013)
This book truly tells the story of the Twitter “clown car,” and how people in- and outside the company don’t really know what this service is or how it should work.
https://www.amazon.com/Hatching-Twitter-Nick-Bilton-ebook/dp/B00CTMAAKW …pic.twitter.com/NJwoUIR6JP
20. Game Change — @JHeil & @MarkHalperin (2010)
This is a juicy book about Obama’s historic election and goes deep on multiple candidates. It, unfortunately, still treats politics as a battle of personalities instead of policies.
https://www.amazon.com/Game-Change-Clintons-McCain-Lifetime-ebook/dp/B0033V4SDI/ …pic.twitter.com/iAsmJTmLEj
21. Dream Machine — M. Mitchell Waldrop (2002) Personal computer technology took decades to develop, needed billions in defense funding, and was driven by a small group of visionaries. Nothing about the supercomputer in your pockets was inevitable. https://www.amazon.com/Dream-Machine-M-Mitchell-Waldrop-ebook/dp/B07GBCX7YC/ …pic.twitter.com/us6EJ5kXwG
22. Factfulness — @HansRosling (2018)
Your view of the world is horribly outdated and causes you to make bad decisions. For one, emerging markets don’t exist anymore.
Watch his TED talk: https://www.ted.com/talks/hans_rosling_shows_the_best_stats_you_ve_ever_seen …
https://www.amazon.com/Factfulness-Reasons-Wrong-Things-Better-ebook/dp/B0769XK7D6/ …pic.twitter.com/xuUNIh5YHN
23. Free Culture — @Lessig (2004)
Incredible dive into how copyright helps and hinders creative work. And how a regulation reform could look like.
Watch his TED talk: https://www.ted.com/talks/larry_lessig_says_the_law_is_strangling_creativity …
Read for free: http://www.free-culture.cc/freeculture.pdf
https://www.amazon.com/Free-Culture-Nature-Future-Creativity-ebook/dp/B000OCXHM2/ …pic.twitter.com/o0tlvOjNU7
24. Getting Real — @JasonFried, @DHH & @MattLinderman (2006)
Still one of the most practical, complete, and useful overviews of software design and development.
Read for free: https://basecamp.com/books/Getting%20Real.pdf …
https://www.amazon.com/Getting-Real-Smarter-Successful-Application/dp/0578012812/ …pic.twitter.com/cNhbx1FqJV
25. 1984 — George Orwell (1949) Dystopian novel about the fight against a state that runs on war, surveillance, and propaganda. A classic that coined terms like “Big Brother” and “Thought Police.” The year itself has become a shorthand for what to avoid. https://www.amazon.com/1984-George-Orwell-ebook/dp/B003JTHWKU …pic.twitter.com/eKzOtA6amA
26. Three Body Problem — @Liu_Cixin (2006)
Amazing trilogy with great character development, fascinating plot twists, and you learn so much from the science. More than anything, it’s interesting to think about how bad it can go if we discover aliens.
https://www.amazon.com/Three-Body-Problem-Remembrance-Earths-Past-ebook/dp/B00IQO403K/ …pic.twitter.com/xJTYSfLhEB
27. Masters of Rome — Colleen McCullough (1990) Book series that closely follows the actual events just before, during, and after Julius Caesar’s reign, while bringing it to life with imagined dialogues and character traits. https://www.amazon.com/gp/bookseries/B00CJL7M2W/ …pic.twitter.com/CmXGpscwx5
28. Innovator’s Dilemma — @ClayChristensen (1997)
Eye-opening theory on why industry leaders rarely are dominant for multiple innovation cycles, because disruptive products often underperform and have lower profit margins before everyone wants them.
https://www.amazon.com/Innovators-Dilemma-Technologies-Management-Innovation-ebook/dp/B00E257S86 …pic.twitter.com/jRtKq4DW2h
29. The Big Short — Michael Lewis (2010) Lewis is an exceptionally good non-fiction writer, who just pulls you through a book, and with The Big Short he describes the 2008 debt crisis in a masterful way. Yes, better than the movie. https://www.amazon.com/Big-Short-Inside-Doomsday-Machine-ebook/dp/B003LSTK8G/ …pic.twitter.com/8FDfEabfwA
30. Born A Crime — @TrevorNoah (2016)
Well-written and funny book about Trevor’s upbringing that made me appreciate @TheDailyShow more.
https://www.amazon.com/Born-Crime-Stories-African-Childhood-ebook/dp/B01DHWACVY/ …pic.twitter.com/xRXVzUmmgR
31. High Growth Handbook — @EladGil (2018)
Spot on book about what you’ll encounter once your company grows exponentially. I kept nodding my head, as someone who has seen Uber go from 1,500 to 20,000 employees.
Read for free: http://growth.eladgil.com/book/introduction/welcome-to-the-high-growth-handbook/ …
https://www.amazon.com/High-Growth-Handbook-Elad-Gil-ebook/dp/B07DRPGGQ7 …pic.twitter.com/usCPpllgDQ
32. Ogilvy on Advertising — David Ogilvy (1983) Probably the only advertising book you need to read. If just to internalize that “the majority of campaigns contain no promise whatever” and “only amateurs use short copy.” https://www.amazon.com/Ogilvy-Advertising-David-ebook/dp/B00HU7ZIQ2/ …pic.twitter.com/uzBHoagxcX
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