13. More from Jonathan @jpgg (ex-Airbnb) on defining a marketplace, global network effects (versus root density), homogeneous/heterogeneous supply, two-sided incentives, size and frequency of interaction, unit economicshttps://medium.com/@jgolden/four-questions-every-marketplace-startup-should-be-able-to-answer-defb0590e049 …
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14. Another from Casey
@onecaseman on 4 strategies to win on low frequency marketplaces: 1) SEO (expedia model), 2) Better/cheaper (Airbnb), 3) Insurance (HotelTonight), 4) Engagement (Houzz). http://caseyaccidental.com/low-frequency-marketplaces/ …2 replies 7 retweets 54 likesShow this thread -
15. The
@reforge team takes on the TaskRabbit case study, focusing missed opportunities: 1) Fixed pricing. 2) Faster txns, 3) Going vertical, 4) Raising enough VC , 5) Reputation systems, 6) Gig economy verticals are a power law.https://www.reforge.com/blog/taskrabbit-marketplace-growth …1 reply 3 retweets 40 likesShow this thread -
16. Bill Gurley
@bgurley (Benchmark) has a classic: 10 factors to evaluate with marketplaces: 1) New Experience vs. the Status Quo, 2) Economic Advantages vs. the Status Quo, 3) Opportunity for Technology to Add Value, 4) High fragmentation, 5) Friction of Supplier Sign-Up, 6)…1 reply 7 retweets 35 likesShow this thread -
…Size of the Market Opportunity, 7) Expand the Market, 8) Frequency, 9) Payment Flow, 10) Network Effects.http://abovethecrowd.com/2012/11/13/all-markets-are-not-created-equal-10-factors-to-consider-when-evaluating-digital-marketplaces/ …
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17. Josh Breinlinger
@jbreinlinger (early oDesk) on the ingredients for a successful marketplace: 1) recurring 2) episodic 3) standardized work 4) little trust required 5) non-monogamous.http://acrowdedspace.com/post/73232464154/the-ingredients-for-a-successful-marketplace …1 reply 7 retweets 39 likesShow this thread -
18. My colleague
@jeff_jordan again (a16z, on the Airbnb/Lime/Instacart boards) on how marketplaces must nurture and manage perfect competition. Gives a sense on why B2B marketplaces often don't workhttps://a16z.com/2015/01/22/online-marketplaces/ …4 replies 6 retweets 41 likesShow this thread -
19. Worth a mention - not an essay, but The Perfect Store is a behind the scenes look at eBay that I read a long time ago that is great. https://www.amazon.com/Perfect-Store-Inside-eBay/dp/0316164933 ….
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I've read everything out there about Uber but there's nothing good yet.
@mikeisaac's upcoming book is the one to watch.3 replies 1 retweet 26 likesShow this thread -
I liked
@BradStone’s The Upstarts the best, because he seems to be one of the few who understands Uber’s motivations. Definitely looking forward to@MikeIsaac’s bookhttps://www.goodreads.com/book/show/29905580 …1 reply 0 retweets 1 like
Uber (and most marketplace) literature sadly has very little about international growth, which is a book onto itself
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Replying to @thijsniks @andrewchen and
Definitely agreed. Wish there was a good read on running a company at a global scale, especially when having reached that scale within a short period of time. It’s vastly different and I believe widely misunderstood.
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