ℨ𝔞𝔠𝔥 𝔈𝔡𝔴𝔞𝔯𝔡𝔰

@thezedwards

digital/founder // former cofounder +STG/MDM // CIPP/US cert /🔥🕸 ρᔕ𝐞ỮĎ𝔬Ňʸ๓Øᵘ丂 he/him/y’all

Santa Monica, CA
Vrijeme pridruživanja: travanj 2010.

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  1. Prikvačeni tweet

    Proud to have worked on this research project w/ // the story @ Full report @ There are MANY important details to highlight here (more tomorrow), along w/ the 3 GDPR complaints from to parse!

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  2. FWIW I'm a fan of this presentation from the Google Dev Summit w/ Nicole Sullivan & Greg Whitworth where they talk about accessibility & all the complexities of user testing. Here's a section where they talk about forms + testing.. & poll the audience..

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  3. The Des Moines register poll isn’t being released due to what seems like a CSS media query / page responsive layout problem. When a poll caller zoomed into their screen by some percentage, some numbers of candidates were removed from the preferences question..CSS does it again!⛈

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  4. Google only puts SameSIte updates & release dates here (), and this Friday evening they quietly pushed the release date to February 17th and then pretended like they weren't saying February 4th for months. // maybe a changelog here? more transparent edits?

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  5. Google’s lead math bro being shitty about the millions of dollars spent to rush SameSite mitigation’s that’s were never communicated properly, & the change of rollout snuck into a Friday release on impeachment eve. Don’t apologize to me, apologize to orgs who rushed to finish.

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  6. "'Being in the web design business, we actually have to start incorporating all of this,' said Tom Jelneck from ...[Florida]." "Jelneck said those new sections ...are not due to a change in federal law, but due to change in one state’s law: California."

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  7. What many folks feared - combo big tech attack + section 230 reform + encryption ban bill trying to be pushed through Congress // this needs serious looks and pushback against the worst parts. Lots of good parsing and details in the post below. 🤖🦅

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  8. One of my favorite high-level CCPA outlines - it's short & purposefully errs towards a defensive approach but it's good Pre-July 2020 advice: "California Consumer Privacy Act Has Gone Into Effect: Implementation and Next Steps for Impacted Companies"

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  9. SRAX/BigToken did a CCPA poll: 51% of ppl worried smart home devices used to spy + 56% agree or strongly agree that 'Advertisers should be punished for having so much data about me.' // FWIW the extra srax/BT rhetoric is baseless fantasy projections lol.

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  10. Early CCPA impact: "'I am seeing companies have to redesign their bidding process to deal with IAB signals and opt-outs and the preferences of their publisher partners,' [Gary Kibel] added. “It’s changing the way the retargeting market is working.”

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  11. ...By 2023 shared user data will be differential/federated privacy sandboxes, most ISPs will have special routers people pay for to block things, StarLink internet will be 24 months online & really putting tons of new pressure on ISPs, mobile carriers, cable monopolies etc. ⛈🖖

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  12. ...it’s going to love extraordinarily fast and be hard to compare to the old way of doing business. All these channels can strip and block shared strings/userIDs so there aren’t going to be hacks or workarounds in remotely the same ways there are now within 36 months (imo)...

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  13. ...and create models to predict some of the revenue drops from this or new opportunities. The shift from the current ecosystem to 100% federated is happening in like 12-18 months and then cookies gone and largely differential privacy in literally 24 months...

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  14. ...sharing partnerships etc, the browsers and all channels will be breaking that v soon. Into privacy sandboxes very soon, and then publishers must lean on a/b tests to build big overlapping differential audience segments w/ 63 bits of data, and push those into the sandboxes...

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  15. ... also being held back from being accessible for 12-72 hours etc. all these frameworks fall back on math - if a user can be identified 1:1 or if a data controller would have to use contracts/promises/honor system to not append new data to users or create new data...

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  16. ...contextual differential buckets) and the engagement/click data with those ads will be further refined/restricted to ensure that only some data about the original group differential bucket audience is made available in the ads tracking / attribution response, with that data...

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  17. ..details held back from the publisher/org for 12-72 hours to further break the ability to identify users 1:1 and to create “group user buckets” where users who read XYZ topic on a publisher have overlapping IDs which are used for “chaos /differential ad targeting” ...

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  18. ..IDs that identify the user as having some trait or interest but those IDs are all reused 500-1000 times within any one geographic area, and the data/PII/fields associated with any one differentialID will be limited by additional privacy filters - the 63 bits of identifying..

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  19. ...matches and auctions, thus reducing triangle syncs and the current user data exfiltration methods of data sharing the same Id for one user to multiple orgs, but the 24-36 month future goes even further with differential privacy IDs// every user gets 10-100 shared ID strings...

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  20. ..matched against other organizations, otherwise the entire RTB architecture is exactly like what we have now where the user immediately loses control and the original publisher is facilitating that new-org-appending outside their control. The future is federated IDs when doing..

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  21. ...didn’t receive and then either org/exchange would *not* be able to then loop out the original publisher and append against that ID. Shared IDs sprawls user data outside the control of the original data controller — data processors can’t be given portable data that can be...

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