Russell McAthy

@therustybear

Marketing Data Guy. CEO/CoFounder of . Attribution Specialist. Forecaster. Speaker. Consultant. Entrepreneur. 🏈 Go Niners

London
russellmcathy.com
Geregistreerd in november 2010
609 foto's en video's Foto's en video's

Tweets

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  1. heeft geretweet
    17 jul.

    Just seeing this Giannis answer. This is so intensely valuable. For anyone.

    570 antwoorden 21.276 retweets 95.201 vind-ik-leuks
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  2. heeft geretweet
    13 jul.

    French bookings for vaccinations over time. Spot the day Emmanuel Macron told the nation that if they weren't double-vaxxed, they couldn't go into a cafe.

    Seuls 3,5% des rendez-vous ont été pris par des 60 ans ou plus, les deux tiers l'ont été par des moins de 35 ans. Très forte poussée des 12-17 ans.
    Deze collectie tonen
    33 antwoorden 393 retweets 1.334 vind-ik-leuks
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  3. heeft geretweet
    10 jul.

    I never knew this. Where the phrase "It's Coming Home" started. By :

    2 antwoorden 10 retweets 25 vind-ik-leuks
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  4. 4 jul.

    What

    1:04
    The moment in LIVE AND LET DIE (1973) where Bond steps across a row of crocodiles was real. Crocodile farm owner Ross Katanga (whose own father had been eaten by a crocodile) did the stunt. He succeeded on his 5th attempt. Absolutely mental.
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  5. 1 jul.

    Sad sad news about . Remembering the random drinks we had at piccadilly and great nights all over at conferences. Miss you man!

    A sad update about of . Love you mate.
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  6. 29 jun.

    We've been working on a new Lifetime Revenue calculation at and its so exciting to share with clients. Using combo of realtime data and historical data loads with ML forecasting. Gone are the days of static variables in your LTV calculations

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  7. 29 jun.

    Tomorrow we are 50% of the way through 2021. How did that happen?

    3 vind-ik-leuks
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  8. 24 jun.

    If you can't beat them... Delay and adjust perception through lobbying and terrible new analytics approaches

    Let’s be crystal clear what happened: GOOG - core biz risk from tracking prevention - announced 3PC deprecation 2yrs out with… - manufactured misleading research on revenue impact to pubs… - created industry controversy to justify… - further delaying thru friendly publication
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  9. heeft geretweet
    23 jun.

    Join CEO & CRO Danielle Repetti for a 40 minute webinar on June 30th as they share new research and discuss the negative effects browser are having on businesses Register here 👉

    1 antwoord 3 retweets 1 vind-ik-leuk
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  10. heeft geretweet
    22 jun.

    20 antwoorden 390 retweets 3.070 vind-ik-leuks
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  11. 16 jun.

    Fantastic response from and the team at , worth reading for their approach view of using platforms such as Facebook.

    After reading hundreds of emails from genuine customers about Octopus ads on GB News on Sunday, here’s the letter our CEO wrote in reply.
    1 antwoord 1 vind-ik-leuk
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  12. 14 jun.

    I'm speaking on webinar on the 30th of June alongside the CRO of - very interesting conversation around Coupon extensions and the subsequent attribution / CPA / LTV consequences. Sign up here:

    4 vind-ik-leuks
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  13. heeft geretweet
    10 jun.

    The contradiction is that advertisers never wanted (and never got!) your 'private data'. They just want to show diaper ads to people who have babies and not to show them to people who don't.

    27 antwoorden 50 retweets 319 vind-ik-leuks
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  14. heeft geretweet
    10 jun.

    Apple clearly thinks privacy is the new malware, and that as an operating system provider it's their job to solve it. But the things they're turning off are also what pay for the open web: the immediate consequence is more paywalls, more 1P data and less competition

    19 antwoorden 62 retweets 302 vind-ik-leuks
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  15. 9 jun.

    This is patriotism, this is how you use the power of your post to educate others, this is the England men's football team coach eloquently talking to all fans. Well done sir.

    6 vind-ik-leuks
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  16. 7 jun.

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  17. heeft geretweet
    5 jun.

    Simone Biles, in extreme slow motion.

    2.555 antwoorden 32.264 retweets 172.621 vind-ik-leuks
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  18. heeft geretweet
    3 jun.

    A few tips for working with data analysts - if you need some data, just ask quickly over slack right before your deadline. - if the data doesn’t seem right, simply say “this doesn’t seem right. Can you re-pull?” - even if you may never need the data again, ask for a dashbaord

    59 antwoorden 164 retweets 1.455 vind-ik-leuks
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  19. heeft geretweet
    3 jun.

    A professional sports gambler used analytics to turn a $700,000 loan into more than $300 million. This is the wild story 👇👇👇

    2.700 antwoorden 29.336 retweets 133.090 vind-ik-leuks
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  20. 2 jun.

    This man is one of the best speakers I've ever seen and he's now helping others make themselves better. Just so happens to be a lovely guy too.

    [LAUNCH] This. Today. Is day zero of my new startup, Be the Keynote - everything you need to become an exceptional public speaker and virtual presenter. I would love a Retweet to reach a wide audience on this proud and epic day. 🙏 Thread ⬇️
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    1 antwoord 4 vind-ik-leuks
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